The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships

The world has encountered emotional changes in the manner business is led and furthermore in the manner data on a specific occasion, event or item is dispersed. The world has likewise experienced incredible innovative progressions that have given individuals simple openness to data on nearly everything that an individual might be keen on (Waters, Tindall and Morton 2010).Advertising We will compose a custom article test on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships explicitly for you for just $16.05 $11/page Learn More This, along with the dynamic power of progress that continually face business world, has prompted the requirement for another methodology in the manner a business element does its exercises so as to have a fruitful deals battle for its items. One way that organizations have reacted to the adjustments in the business world is through the expansion in open connection exercises which target eleva ting the items to the objective markets by taking part in what is esteemed by the objective clients. In advertising, a business intends to accomplish the target of making a positive connection between its clients, the item and the association itself through different methods for correspondence (Strã ¶mbã ¤ck, Mitrook and Kiousis 2010). It is additionally planned for making a decent picture for the association, dealing with any emergency that may confront an organization or its item and furthermore making generosity in the eye of the overall population. A business can likewise make a trade framework between colleagues and itself with the point of accomplishing common advantage for the two sides of the deal. This is alluded to as the relationship advertising and is planned for accomplishing the goal of making client steadfastness for items offered by the organization, connection between the organization and the market it serves, and the maintenance of the piece of the overall indust ry told by the organization (Botan and Taylor 2004). This goal is feasible through the arrangement of important data to the clients on the items offered by the organization and bolster data about the correct use of such items. This can make a pool of rehash clients, who are eager to see the accomplishment of the organization through the arrangement of pertinent data on showcase needs and referrals. PR as a corporate action has been affected vigorously by the headway of innovation. With work stations being able to get data, alter such data and furthermore to send data, another way to deal with PR exercises is inescapable. Matters have been muddled by the way that data on different exercises, items, and the business when all is said in done is currently accessible in the information banks over the web (Grunig 2006).Advertising Looking for article on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More The progression o f innovation particularly in the correspondence segment has additionally influenced the lifestyle of social orders other than making another pool of chances for business associations. One of the open doors introduced to PR exercises is the capacity to create customized data that focus on a particular market specialty. Criticism from the market is currently conceivable and the evaluation of the viability of the advertising exercises is presently conceivable. Different hypotheses have been proposed to clarify advertising. One of such speculations is the even methodology which utilizes the idea of four models. As indicated by this methodology, the principle goal of the advertising is to support the enthusiasm of the association that supports open connection exercises. This is interestingly with the unbalanced model proposed early which see advertising as an idea planned for advancing the interests of both the association and the overall population. The perspectives on the symmetric met hodology are considered unreasonable, yet in addition optimistic since by recruiting open connection specialists, an organization focuses on the advancement of its inclinations as opposed to attempting to advance the impression of an ideal association so as to win the enthusiasm of the partners outside the association, who may have various perspectives other than those held by the association. Advertising are viewed as dependent on morals (Health 2006). Notwithstanding, the topic of avocation of morals in term of money related comes back to the association emerges. Another way of thinking that has been progressed to conceptualize advertising is the talk hypothesis. The hypothesis gives talk discourse as the procedure through which impact and ends can be found. As per Hung (2009), this can be accomplished in two different ways; one of the ways includes commitment of gatherings in return of proclamations and counter articulations on the items offered, open strategies and the administr ations with a perspective on surveying the manner in which each gathering view esteems and real factors. In this exchange, the PR experts and the customers take part in powerful talk (Roper, 2005). Talk hypothesis on advertising and the symmetric hypothesis concede to the way that morals ought to be drilled on a level ground. It additionally underpins the perspectives on the hilter kilter hypothesis on the affirmation of the possibility that open approaches and thoughts should remain in the commercial center on their own dependent on merit. Be that as it may, this view by the proponents’ talk approach is scrutinized by open connection pundits who contend that the reason proposed by the talk hypothesis neglects to make advertising increasingly moral, except if there is equivalent conveyance of assets to the included public.Advertising We will compose a custom paper test on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships explicitly for you for just $16.05 $11/page Learn More The social way to deal with advertising additionally attempts to clarify the jobs of the advertising to the association (Li and Bernoff 2008). This methodology takes an association and the general public everywhere into point of view and effectively gives the genuine significance to advertising. This hypothesis considers the relationship that exists between associations that finance the advertising exercises, and general society through which an association plans to advance its items, in which transparency, effectiveness, collaboration, duty and validity are upgraded (Sweetser and Metzgar 2007). This methodology neglects to contrast and the other two in as much as the principle viewpoint on the idea of the relationship is concerned. For this situation, the relationship much of the time may not be even. The administration of relationship is viewed as instrumental as opposed to a methodology towards advertising acti on. It is viewed as the progression of altruism in advertising. Wimbledon Championship attracts incredible intrigue the wearing scene. The occasion which was organized in 2011 was viewed as vital given the way that it was the finish of the improvement of the Wimbledon tennis garden which had begun in 1993. This worldwide game has a rich history that goes in 1977. The primary occasion highlighted the England tennis croquet club which was begun in Wimbledon as a private association in 1865. At first, the occasion included members from England, however later turned into a global occasion pulling in members from to the extent the United States of America. The enthusiasm to take part in this occasion in 1954 was supported by the progression of air travel innovation which made it simpler for the global players to take an interest in the occasion without any problem. Anyway the support stayed shut to most nations until 1968 when it was opened for various classifications of global players. The motivation behind why the garden social club was shut down for significant improvement was to improve future cooperation and to arrive at the gauges suggested by the universal games associations. The 2011 occasion additionally included celebration of a long time since the commencement of the occasion. The Wimbledon title had different partners that incorporated the social club individuals, volunteers, the executives, press and the social club staffs. Then again, the occasion pulled in outside partners that included worldwide players, alliances, overall population and onlookers from everywhere throughout the world.Advertising Searching for exposition on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More The examination of the systems utilized by the inner partners uncovers various significant variables. To start with, there was the definition of destinations which planned for keeping these partners concentrated on the work. This empowered the staffs to focus on the objectives that had been set for them. There was the foundation of three sorts of expert projects with the end goal of advancement by the association the executives for staff individuals, the board and different members in the readiness of the occasion (Hallahan 2009). The point of this improvement was to make eagerness among every inner partner on what they were doing. A few projects presented were site based, while others were offered disconnected and furthermore through classes and meetings on improvement. Another key administration instrument utilized by the Wimbledon title the executives board of trustees included the adjusting of workers in all offices associated with the readiness of the Wimbledon occasion (Kim, 20 11). There were cooperations among chiefs and representatives, just as members and volunteers throughout execution of work or through casual gatherings where little gatherings of representatives would be welcome to join in. The point of this was to improve the relationship that existed between the board, workers and volunteers. It likewise assisted with improving the procedure t

Farm Resource Appraisal Essay Example | Topics and Well Written Essays - 2000 words

Ranch Resource Appraisal - Essay Example Estimation of advantages and liabilities of the ranch give its reasonable money related standing which can help distinguish and understand cultivating issues. Information for evaluations can be gathered from ranch records, creation and statistical surveying and from other specialist organizations. This data can be gathered as reviews and meetings. General physical and specialized data must be gathered on the ranch visit, for example, soil trademark, atmosphere and climate, land qualities, creation limit, creation innovation and work inputs. Soil qualities include soil type, surface and soil investigation. Atmosphere considers factors, for example, temperature, precipitation, moistness, dry spells and storms. Incline, geography and land height fall in land qualities while yield per section of land or hectare is canvassed in the creations limit. Creation innovation represents the collect and post-gather tasks, diesel control and manures. At long last subtleties of work, for example, it s source, circulation and sexual orientation are canvassed in the work inputs. To set up a ranch asset evaluation, ranch visit is essential and alongside the general physical and specialized data, ranch records and records data is additionally important. It can assist ranchers with dealing with the homestead appropriately since ranch records and records can help with estimating monetary execution, meeting lawful prerequisites and so on. Besides, operational records fill in as a key factor in overseeing ordinary exercises of the homestead. Money related records then again can be utilized to assess the homestead and for charge purposes. A portion of the operational records are the homestead map, field material info record, work records and domesticated animals records, pay records and ranch cost records. Asset report, then again is the most regularly utilized monetary record. It expresses the benefits and their wellsprings of financing. It is basically utilized for tax assessment purp oses. The ranch guide should be comparative with the scale and should feature field and other significant regions of the homestead. Field material info record gives data on material information sources, for example, manures and seeds. Work records check the laborers days per task data. Animals records give the data identified with keeping domesticated animals. Ultimately, income and cost are shrouded in pay and homestead consumption record. Test records (Food and Agriculture Organization of the United Nations 2006) of field material information, work, pay and use have been introduced underneath for better understanding. Field Material Input Record (figure 1) Area Planted: Date Input Quantity Price per unit Value  Total  Labor Record (figure 2) Area Planted: Date Task Persons/task Hired Value (work days)  No./day Cost/day Value   Total  Income Record (figure 3) Area Planted: Date Product Sold Stored  Quantity Price/unit Value $   Total  Farm Expenditure Record (figure 4) Area Planted: Date Item Quantity Price/Unit Value   Total  Farm Inventory The subsequent stage is the ranch stock tally, recording assets and techniques for valuation. The perfect time for ranch stock is half a month prior

Winter Themed Writing Paper

Winter Themed Writing PaperFor those who love the winter holidays, getting a gift that is centered around this holiday can be a great way to show you care. It can also be a great opportunity to get your writerly foot in the door. When Christmas rolls around, it's easy to fall into the habit of thinking about your 'to-buy' list and thinking how great it would be to do some spring cleaning. However, if you take some time to look around at what is available, there are many things that you can buy for your writer this winter to make their job that much easier.One of the top-notch winter gifts that many writers like to buy for is an elegant writing desk. You might be surprised at just how affordable these items are. Many times, you will find that they are really quite reasonable in price. If you want to avoid spending out more on a special desk than you should, or don't have the space for, you can still find something that will work for you.For example, some writers prefer to use an offic e desk as their desk. They like this one because it is large enough to accommodate all of their supplies. Others enjoy the sleekness of a regular sized desk. Either way, you are sure to find the perfect desk for your needs.Of course, you don't need to purchase an office desk. There are many other options available that are perfect for your needs. You can find so many different gift items that are appropriate for any writer. Even though we all love the winter holidays, there are a lot of people who want to give gifts that are useful and not something that is gaudy or overly expensive.This year, you can purchase winter themed gifts for your writer. In fact, you can find so many different types of gifts for writers that you will definitely find something that will suit your needs and preferences. Look online and you will find that you can find a number of items that are appropriate for the writer in your life.You can purchase a special holiday themed writing paper. This type of paper i s just perfect for the occasion. Everyone loves to write about the holidays and to write about how much they appreciate all of the people in their lives. These papers are great for any type of writing, whether it is romantic or serious.You can also find a special ribbon on the front of a writing paper. This is a great way to give a gift to the writer in your life. The fact that you can customize the ribbon as well as the paper makes this a perfect gift for any writer. Whether you are purchasing the ribbon as a gift for someone else or for yourself, you will find that this type of ribbon is perfect for the occasion.Whether you are searching for a holiday themed writing paper or a simple writing paper, you will find that you can find a great variety of presents for your favorite writer this year. While there are many options that are available for writers, you can also find them online. Take some time to look around and you will find that you are going to find the perfect gift for the writer in your life.

Essay about Quality Deer Management - 2082 Words

Quality Deer Management There is no other big-game animal in North America like the white-tailed deer. The whitetails habitat is so widespread that it covers just about all of North America and parts of Central America. The white-tailed deer is the most commonly hunted big game animal ever. Before the settlers arrived, an estimated 30 million whitetails inhabited what is now the United States and Canada. But as settlers pursued them for food and market hunters slaughtered them with snares, traps, and set guns, the deer population underwent a disastrous decline. By 1900, only 400,000 whitetails remained. What happened ever since 1900 has truly become a huge conservation success story. Through a massive effort by sportsmen and†¦show more content†¦One great naturalist and well-known deer researcher, Aldo Leopold, once said, â€Å"There is value in any experience that exercises those ethical restraints collectively called sportsmanship.† That quote sums up why the concept of Quality Deer Management is becoming more and more popular in the hunting community today. All over the continent deer hunters are welcoming a philosophy of deer management unlike the traditional methods that they were used to in the past. However, while some parts of North America are welcoming the idea with open arms, others seem to be dragging their feet. It is impossible to discuss deer at all without talking about deer management, because there is there hardly a deer alive in America today that is not directly influenced by man. We control the water the deer drinks, the food that it eats, and the land that it lives on, and we regulate the manner, sex, and amount of deer harvested. The problem lies in the way we manage the deer herd. The time has come to practice Quality Deer Management. First of all some of you might be wondering exactly what is Quality Deer Management. Well the best way to describe it is by stating its goals. Brian Murphy, executive director of the Quality Deer Management Association, used this definition, â€Å"Quality Deer Management can be defined as a management philosophy/practice that unites landowners, hunters, and biologists in the common goal ofShow MoreRelatedNestles Operations Management6329 Words   |  26 PagesNESTLE A Project on Operations Management An understanding of current production systems, the quality aspects and supply chain management of Nestle 2012 Group-5 : SANTOSH KUMAR GUPTA, JAISON JOSEPH, NANJAPPA P.B., TANUJ GOYAL, MAITREE MISHRA, ANAND S. INDIAN INSTITUTE OF MANAGEMENT ROHTAK 3/17/2012 Contents Executive Summary 3 Nestlà © 4 Brief Overview 4 History 4 Main Brands 4 Nestlà ©s Popularly Positioned Products (PPP) strategy 5 Global context 5 Key facts on Popularly Positioned ProductsRead MoreJohn Deer Case Study1238 Words   |  5 Pages Scott has been offered a new position as supply management manager for a new Deere amp; Company manufacturing facility of designed product skid-steer loader. As part of his new job, he must make a proposal to identify specific suppliers to integrate into skid-steer loader development process and specific ways to effectively integrate these suppliers in order to meet aggressive target costs. Scott faced many problems during his time at Deer and Company. For example, Scott is required to produceRead MoreGlobal Market For Agricultural And Construction Equipment1175 Words   |  5 Pagessupport your answer. Deer company sits on the top of the market share ranking at 34.5 % competing with 1000 other companies worldwide in the tractor and agricultural equipment industry where CNH industry comes next at 11.7 % of market share. The top four; Deer Company, CNH industry, AGCO Corporation and Caterpillar are generating half of all revenues in the same industry. The five-forces analysis that forms the key success driving forces factors are: Supplier power, Deer and company supply channelsRead MoreHunting Is Not A Fair Thing1672 Words   |  7 PagesLarge deer population can overgraze and not leave enough plants for other animals to consume and survive. For instance, overpopulation of Whitetail Deer have shown to cause an increase number of deer related car accidents and more people getting Lyme disease (Levy). Hunting is something that can help the forest diversity to be preserved. 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Hunting benefits the environment and the economy due to the risk of overpopulation of animals, the taxes on hunting license and hunting equipment, jobs, along with the crops planted by hunters feeds the animals. â€Å"In the early twentieth century, there were approximately 500,000 white-tailed deer inhabiting the United States.†(Swihart) â€Å"Since then, several studies have been conducted proving that there are problems with deer overpopulationRead MoreHunting Pros and Cons Essay1272 Words   |  6 Pagespredator and the prey. While there may be issues, there are also benefits of hunting. Hunting controls the population of certain species. Hunting is one of the long time traditional ways of controlling the population of animas such as the white tailed deer. (Kilgo, Labis Fitzen) The money that hunters spend annually on hunting helps support the economy in many areas around the world. Many supporters are for and against hunting. The question seems to be whether hunting is good for our environment orRead MoreGenetically Vigorous Populations Essay1508 Words   |  7 Pagesfunction inside and outside agro-ecosystems† (Gertsberg, 2011). Population Management Population management is dependent upon the carrying capacity of a population. The carrying capacity of a population is described as the maximum population size of a species that the environment can sustain given all necessary items such as food, water and habitat are available. Genetic diversity is a key value when discussing population management as the more diverse a population is, the more resistant that speciesRead MoreEssay about Conserving Natural Resources Through Hunting1592 Words   |  7 Pagesbalance in the environment. If the wolf population goes down, the deer population goes up. If the deer eat all the grass, rabbits and other such herbivorous animals will diminish and kill off all of the predatory creatures that eat the rabbits. Without hunting, balance will never be maintained and the environment will never really be stable and healthy. Hunting should be done to benefit the overall population and living quality of animal species. In order to better understand hunting, we needRead MoreTaking a Stand on Land, Forest, Wildlife Management633 Words   |  3 Pagesand the outdoors made the decision easy when it came to choosing my major, Land Forestry Wildlife Management. Although the decision came easy and I feel it is the right career for me, there are many issues, positive and negative, related to my field. Land, Forest, Wildlife Management does a lot of good for people and animals but can also hurt. Prescribed burning, wildlife control and forest management are all big issues related to the field. Prescribed burning, also called controlled burns, has

Womens Issues in The Awakening by Kate Chopin, The...

Womens Issues in The Awakening by Kate Chopin, The Yellow Wallpaper by Charlotte Perkins Gilman, and Souls Belated by Edith Wharton In comparing the three authors and the literary works of women authors Kate Chopin (1850 -1904), The Awakening, Charlotte Perkins Gilmans (1860-1935), The Yellow Wallpaper, and Edith Whartons (1862-1937) Souls Belated, a good number common social issues related to women are brought to light and though subtly pointed out are an outcry against the conventions of the time. In these three stories, which were written between 1899 and 1913, the era was a time in which it seems, that women had finally awaken to realize their social oppression and were becoming rebellious in their pursuit of freedom from†¦show more content†¦They were able to portray women as human beings, rather than as totally self-sacrificing and sanctified women, as was expected of women in that era. The women of today are privileged that there were daring women such as Kate Chopin, Edith Wharton, and Charlotte Perkins Gilman. It is also fortunate for us, that in the late 1800s to the early part of the 1900s there were women, rich enough to have the luxury of leisure which enabled them write about what they felt were very important issues for women. In Kate Chopins The Awakening and Edith Whartons Souls Belated the two main characters were to me admirably brave, daring, and courageous women. They were women whose souls were belatedly awakened and seemed to have gone through a metamorphoses. These two women find that they no longer desire to live by the imposed social moral convention of the time. They dared to act upon their passion and emotions by opting and daring to live in sin, in order to exercise their own independence and personal freedom; in other words, they refused to live with the public. Though Kate Chopins character, Edna, is portrayed as less than a devoted mother, but in the end, she gives up her life for her children sake. She commits suicide so that in the future, her children would not be the objects of malicious societal gossip because of her infidelities. In Gilmans Yellow Wallpaper the main characters (name not mentioned) motherly

Domestic Violence And Sexual Abuse - 1431 Words

Domestic violence by definition is a violent or aggressive way of being within the confines of the home; in most occasions it is typically involving the violent abuse of a spouse or partner. There are various cues that display an abuse relationship; domestic violence is just the definition of the type of abuse itself. Abusive individuals that are most likely to commit domestic violence actions are said to need to feel in charge of the relationship. They will make decisions for you and the family and want to be made aware of everything going on so to make a decision, abusers want to tell you what to do, and expect you to obey without questions. People that commit domestic violence aren’t necessarily bad people, they might have the belief that since they went through it as a child, it is but their right to want to instill the same type of order in their homes. Domestic violence is not always easily recognizable but the signs are usually there and apparent. Abuse can be in many forms, from emotional to physical to sexual. Domestic violence in America is against the law and may merit jail or prison time depending on the charges brought against one. In families that are victims to domestic violence, your abuser may treat you like a servant, child, or even as his or her possession, they feel that although they might love you, you are a property to them and you must abide by their rules. (Helpguide.org, 2015) Statistical data provided by a credible source named NationalShow MoreRelatedDomestic Violence And Sexual Abuse881 Words   |  4 Pagesallegations of domestic abuse against current players. In it, a woman phones the police, forced to pretend to be ordering a pizza in order to not raise suspicion from her abuser, who is in the room with her. The creator of the commercial, No More, is an advocacy group that is working to end domestic violence and sexual abuse. 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Bryant Furlow (2010) states that domestic violence is any physical, psychological or sexual abuse endured by a current/former spouse, intimate partner or simply anyone who is abusing another family member. According to Furlow (2010) domestic violence incorporates elder abuse, child abuse and intimate partner violence. Altho ugh domestic violence can affect all membersRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pageswitnesses abuse in his/her home at a young age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, or familyRead MoreDomestic Violence And Sexual Abuse1456 Words   |  6 PagesDomestic Violence is violence between intimate partners. Intimate partners can be people who live together or people who are currently dating or have dated in the past. â€Å"Perhaps a better definition of domestic violence is emotional abuse, physical abuse, or sexual abuse between people who have at some point in time had an intimate or family relationship.† (AAETS). Emotional abuse is when an intimate partner has continuously criticized you, manipulated you wi th lies, and humiliated you in public orRead MoreDomestic Violence And Sexual Abuse2157 Words   |  9 PagesWhat is considered â€Å"Domestic Violence†? Can just about anyone claim they are victims of Domestic Violence or is there certain types of people that classify for it? Not anyone can claim domestic violence, one must have actual proof of being beaten or abused. Domestic violence is a pattern of behavioral or mental abuse, which involves acts of violence by one person against another in a domestic context, such as in marriage. Intimate partner violence is domestic violence against a spouse or other intimateRead MoreDomestic Violence And Sexual Abuse1857 Words   |  8 PagesIntimate partner abuse has more commonly and it typically has been called domestic violence or spouse abuse. This type of abuse describes any physical, sexual, or psychological harm by a current or former intimate partner or spouse. The definition of intimate partner abuse is any intentional act o r series of acts that cause injury to the spouse or intimate partner. Usually the abuse starts as psychological abuse and then gradually turns into physical and possibly sexual abuse. Another reason whyRead MoreDomestic Violence And Sexual Abuse2537 Words   |  11 Pagesonce spoiled with turn into howling screams and name-calling. The flattering gifts turn into physical abuse. This relationship is referred to as domestic violence or intimate partner violence. This happens when a partner or significant other declares power, authority and control over the other partner. To maintain this authority and control, the abusive partner uses emotional, physical or sexual abuse over his victim (Alters 27). Victims will desperately look for an exit out of this relationship, butRead MoreSexual Abuse And Domestic Violence790 Words   |  4 PagesPeople who experience sexual abuse or domestic violence always blame themselves due to guilt and low self-esteem, also because the abuser is very domi nant and can make the victim believe that it’s their fault. 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Social Media Marketing Industry Report - MyAssignmenthelp.com

Question: Discuss about the Social Media Marketing Industry Report. Answer: Introduction The digital advertising is a field of continuous change and development. Allahabad bank is failing in creating and updating to the latest technology to get in touch with the customer. The following report is analysing about how Allahabad bank has failed on digital platform in digital marketing, identifying the target customer of bank, Facebook and Instagram as promotion strategy and Snapchat as new social media strategy. Non-incorporated frameworks: A non-incorporated framework do not keep them from having a basic endeavour wide view and cripple association wide endeavours to enhance neither client, nor it allows satisfactorily screen operational exercises to customers (Teece, 2010). Undervaluing significance of content: The value of content is important part of digital marketing efforts which depends upon the consistent stream of high and applicable substance (Wymbs, 2011). At the point, Allahabad bank is lacking with the shortage of substance and in the end either Allahabad bank had to wind up trading off on the nature of the substance or wind up surrendering their computerized marketing efforts. Allahabad bank fascinated by amazing measurements related with computerized media stages and by consistently developing number of online organizations expecting quick success. Allahabad bank who set out upon the excursion of advanced advertising trusts that it's a supernatural wand, which will understand their deals and promote targets overnight. Target customer of Allahabad bank: The target customer of Allahabad banks can be divided into following segments (Royle Laing, 2014): Non customers: This segment covers customers of various banks and younger consumers. The other banks customers like SBI, Canara Bank and many more. Other customers are students and employees in colleges, schools and many more. Low value clients: This segment covers limited income or financial needs and business spread over several banks. For instance small proprietors, individuals needing loan and many more. Medium value clients: This segment covers most business with one bank and business spread over numerous banks. For instance loan customer already in other banks and clients with finance needs. High value clients: This segment covers ex-customers, inactive customer and closed accounts. For instance the old customers of bank who moved to other banks, withdrawal accounts of customers and many more. Allahabad bank is not successful The bank is unsuccessful in meeting the needs/wants of the target customer digitally: Technology has considerably transformed that how nowadays banks conduct business and customers not only wish flexibility but also anticipate it. In addition also needs mobile competences which Allahabad bank is lacking (Bedi, 2010). They still want to prefer communication for additional complicated concern. People in the present world want every issue and transaction to be resolved online with lesser time consumption. Allahabad bank needs to set up a commercial account. Nowadays customers are moving towards the digital age, and services of Allahabad bank are not up to the date. This is the main reason behind the failure of Allahabad bank in reaching target customers. Moreover, the services which should be online or digitalized are not usable for customers. For each and every transaction proceeded online by customers are facing issues creating dissatisfaction amongst customers (Chaudhary, et al., 2017). In the age of digitalization, Allahabad bank customers still have to visit the branch for small work as well. May it is related to deposit money or taking the loan, every transaction has to be proceeded by the bank by the visit of customers. Moreover, the customer complaints online are also not effectively responding to customer complaints. The Allahabad bank is also lacking in net-banking facilities which others banks are providing very effectively to its customers. It is also not enhancing its software to allow to the customer to interact with effectively. The bank facility is not authorizing its customer to do transaction conveniently. The staffs hired for managing digital marketing is also not taking effective steps to reach to target customers quickly (Singh Arora, 2011). Facebook as promotion strategy: How Facebook can be implemented and used: A Facebook page is an incredible free advertising apparatus for banks to promote their services (Berthon, et al., 2012). The AIDA framework is as follows: Awareness: A Facebook page or post can be used as a way to gather attention of followers and public. In a Facebook add, it may be a photograph or post, bold type, video, size of add and many more is used as strategy by Allahabad bank. Interest: Information related to services and products of Allahabad bank like prices, interest rate, various charges and many more information should be available on Facebook page. Desire: Allahabad bank should create desirability of its services and products amongst the customers and public. This can be enhanced by Allahabad bank by makin advertisement very creative. Action: These are actions which should be done presently by Allahabad bank to overcome its limited availability of products and services. Instagram as promotion strategy: Instagram posts give an unbelievable arrangement and give your gathering of people higher information about the banks products (Smith, Fischer Yongjian, 2012). Awareness: An Instagram account can be used as a way to attract responsiveness of followers and public. In an Instagram add, it may be a photograph or post, story, video, live video, size of add and many more is used as strategy by Allahabad bank through Instagram. Interest: Information related to services and products of Allahabad bank like prices of services and products, interest rate, various charges and many more information should be available on Instagram page to enhance goodwill. Desire: Allahabad bank should create desirability of its services and products through Instagram page amongst the customers and public. This can be enhanced by Allahabad bank by making advertisement very creative and attractive. The Instagram posts are very effective in creating desirability of products. Action: These are actions which should be done presently by Allahabad bank to overcome its various shortcomings in products and services by creating attractive page of Instagram and improving over it. New social media platform by Allahabad bank: Snapchat: With the presentation of Snap Ads and Geofilters, notwithstanding "My Story", it's the clear view that Snapchat is rapidly turning into a social stage advertisers can't overlook, and in light of current circumstances (Scott, 2015). It's a standout amongst other spots to develop a bank business; banks simply need to know how to do it. Awareness: A Snapchat account or post can be used as a way to collect attention of followers and public. In a Snapchat story, it may be a service related image or post, instant story, public profile and many more can be used as strategy by Allahabad bank. Interest: Information regarding services, offers and products of Allahabad bank like bank loan rates, interest rate, other charges and many more information should be available on Snapchat profile to attract new customers. Desire: Allahabad bank should enhance its desirability of services, latest offers and products amongst the customers and public. This can be enhanced by Allahabad bank by making Snapchat story very creative and attractive to hold the public. Action: These are actions or loopholes which should be removed by bank instantly. These are related to generally its services in net-banking, App features, no response from customer care and many more which are stopping customers to continue with bank services. Banks can use Snapchat for various purposes including advertising to work searchers, tending to inquiries from clients and for the most part attempting to be more active on a web-based social networking channel all the more vigorously utilized by more youthful individuals. Banks like Allahabad can is trying to make sense of what works best, so the approach is as yet careful and experimental. In any case, purchasers, especially Snapchat's to a great extent millennial client base, have a high bar for the natural substance. Conclusion: From the above report it has been analysed that digital strategy of Allahabad bank is not successful in comparison to others. It is lacking at various platforms in digital strategy to become successful. Allahabad bank customers are not satisfied with the digital services of bank. The report also concluded about the target customers of bank which it can approach with fewer efforts. Allahabad bank is using Facebook, Instagram and many more platforms to increase its brand value amongst the mind of customers. The new platform which is very popularly used by young people of country is Snapchat which can increase the goodwill of bank in market is also explained in the report. References: Bedi, M., 2010. An integrated framework for service quality, customer satisfaction and behavioral responses in Indian banking industry-a comparison of public and private sector banks.Journal of Services Research,10(1), p.157. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Chaudhary, P., Chaudhary, P., Lodhwal, R.K. and Lodhwal, R.K., 2017. An analytical study of organizational role stress (ORS) in employees of nationalized banks: A case of Allahabad Bank.Journal of Management Development,36(5), pp.671-680. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Singh, S. and Arora, R., 2011. A comparative study of banking services and customer satisfaction in public, private and foreign banks.J Economics,2(1), pp.45-56. Smith, A.N., Fischer, E. and Yongjian, C., 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?.Journal of Interactive Marketing,26(2), pp.102-113. Stelzner, M., 2011. The 2011 social media marketing industry report.Social Media Examiner,7. Wymbs, C., 2011. Digital marketing: The time for a new academic major has arrived.Journal of Marketing Education,33(1), pp.93-106. Teece, D.J., 2010. Business models, business strategy and innovation.Long range planning,43(2), pp.172-194.

Salem Witch Trials

Introduction â€Å"Salem Possessed† is a book written by Paul S. Boyer and Stephen Nissenbaum which focuses on Salem Witch Trials. The writers explain that the problem began in the year 1691 and was marked by the behaviour of some girls in the same village who were involved in fortune telling. They were using a makeshift crystal ball to foretell their future and were aided by a slave couple which had come from Western India.Advertising We will write a custom research paper sample on Salem Witch Trials specifically for you for only $16.05 $11/page Learn More The first trial began on February in the year 1692 after the arrest of three women who were being accused of witchcraft. The women were inclusive of Sarah Osborn and Sarah Good who did not did not agree to the charges and Tituba who voluntarily agreed to the charges and did not plead innocent. Around one hundred and eighty five people had been accused by the time the trials came to an end of wh ich one hundred and forty one were women while the rest were men. The same study explains that out of the total number of the accused, there were fourteen women and five men. Those who faced trial were fifty two women and seven men and finally, those who were convicted were twenty six women and five men (Linder Para. 6). Since Salem was a religious community, the trials came to and end following a sermon by Increase Marther. The preacher was for protecting innocent people from being persecuted. With that background in mind, this paper shall describe the Salem witch trials and narrow down to women and property in relation to the same. The Plot Summary The introductory part has highlighted the main points of Salem Witch Trials and it is equally important to discuss the summary of activities which were taking place to be in a position to analyze some themes of the same. The plight of Salem started when one of the church elders by the name John Putman invited Samuel Paris to preach in t he village. Paris latter agreed to become the minister of the village after he was given a better remuneration which included a better salary, privileges as well as allowances.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More During that period, studies indicate that people were divided into two groups of people: the Porters and the Purtnams and all were competing for political as well as religious leadership (Boyer and Nissenbaum pp. 124). Witchcraft accusations were stirred by the sickness of a young girl who was known as Betty Paris. The girl was complaining of pain and fever and although there was a likelihood that the symptoms were as a result of a disease or some condition like child abuse, it was not possible by then to know the cause of the misery. Nevertheless, some people in the village suspected witchcraft to be the underlying cause. Villagers started to think more about witchcraft w hen close friends of the sick girl started to experience the same symptoms. The three girls who were experiencing similar symptoms were known as Mary Walcott, Mary Lewis and Ann Putnam. Although a doctor was consulted to treat them, studies indicate that he diagnosed the problem to have been caused by a supernatural cause (Murphy, Par. 3). Since the villagers believed that young children were the main target of the witches, there was little cause to doubt the diagnoses. In view of the fact that Salem villagers supposed that dogs were used by witches to bewitch people, one woman proposed the same dogs to be used to verify whether the victims were actually bewitched or not. To affirm, this dogs were given a cake that was mixed with the urine of the victim and in case the dog and victim displayed similar behaviour, it was concluded that the victim was actually bewitched. The number of the bewitched girls continued to increase and it turned out to be a matter of concern since villagers became obsessed with it. The trial began when the two girls; Betty and Abigail named the people whom they thought were responsible for their misery. Nevertheless, the analysis of the trial and accusations revealed that the two girls drafted their accusation stories collaboratively. Other girls who were likewise afflicted maintained that they had seen witches flying during winter and were supported by the family of Putnam which was very prominent (Boyer and Nissenbaum pp. 126). As highlighted in the introductory part, the first group to be accused was composed of three women namely Osborn, Good and Tituba. While Osborn was old and querulous, Good was a beggar who never had a permanent dwelling place and survived mainly by begging for food and shelter from the villagers.Advertising We will write a custom research paper sample on Salem Witch Trials specifically for you for only $16.05 $11/page Learn More The two magistrates who were dealing with witchcraft cases were John Hathome as well as Jonathan Corwoin. The girls and the villagers volunteered to offer information concerning the accused women. While the girls explained that they suffered greatly in the presence of the accused, villagers maintained that their animals disappeared or were born with deformities once the accused visited their compounds. It was clear that the judges believed that the women were guilty especially due to the questions which they asked them such as whether they had either seen Satan or whether they believed whether they were witches or not (Sutter, Para. 5). The trial would have taken another course were it not for Tituba who confessed to the accusations. The woman explained that she was once approached by Satan who was a tall man from Boston and latter was requested to be his servant and affirm the same by signing a book. The woman explained that the tall man would either appear as a dog or even as a hog. Although she tried to seek religious counsel; the woman described that she was prevented from doing so by the devil. Most surprisingly, Tituba explained that she had around four witches who were serving Satan with her, Osborn and Good included. Consequently, due to her confession, the ministers started to look for more witches and majority of the witchcraft sceptic also became silent (Boyer and Nissenbaum pp. 90). Some other women were accused of witchcraft especially after the girls reported that they were being attacked by them. Young girls were also accused of the same evil; as young as four years of age. The audience had no other reason other than to believe especially due the confession of the afflicted girls who even confessed of being made dumb by the same witches. As time went by, one accused by the name Deliverance Hobbs also confessed to witchcraft accusations. Due to the increased witchcraft cases, Phips the governor by then established a new court for the purpose of conducting witchcraft trials and appointed five judge s for the same purpose. The trials involved close examination of the accused by the judges and even use of gossip, stories and hearsay. The accused were most disadvantaged as they were not allowed to appeal or to have witnesses to testify on their behalf.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The trials continued to take place even after the trial of Bridget Bishop who was the first man to be tried and hanged. It was risky for anyone to be against the accusations and such a person also stood a chance of being victimized. Some of the people who confessed were allowed to live but most of them were hanged, stoned and some died in prison (The Salem Witch Trials Par. 8). Further studies indicate that the trials came to an end in the year 1693 and some of the accused who were still prison were pardoned and allowed to continue with their normal lives. Analysis Women and Property Most scholars have been committed to analyze the issue of Salem witch trials and have come up with different conclusions. To begin with, a virtual analysis of the accused witches indicates that the total number of the accused women were far much more than men. Most importantly, although some couples were accused, studies indicate that most of the women who were accused were widows. It is also important to note that young girls were also accused of the same crime (Sutter, Para 5). The critical analysis of the whole issue indicates that there was a big difference between the accusers and the accused. Studies of Campbell (Para. 4) illustrate that most of the people who were accused were living in the south and they were wealthier than the accusers since they had much property. In addition, most of the accused families were aimed at gaining properties from the accused once they were convicted. Religious factors also came into play since studies indicate that while most of the accused witches were in support of George Burroughs, the accusers and their families were against him and actually contributed greatly in forcing the ex minister to leave their territory (Murphy, Par. 3). Conclusions As much as men were accused and convicted of witchcraft, women were the main victims. Majority of the women who were accused and convicted were aged forty years and above. In most cases, men who were accused happened to be the relatives of the women witches. Most of the people who were accused were rich, relatively rich or powerful. A critical analysis of the issues in Salem indicates that there were underlying causes to the problem which may be inclusive of economic factors as well as sexual and doctrinal threat (Linder, Par. 8). This is the main reason why most of the people who were accused were wealthy widows. They were viewed as a threat to some traditions involving the transfer of property from the fathers to the sons. In addition, women who never had male children were also at a greater risk of being accused due to the same issue. Women who inherited property from their husbands were also at a greater risk of being accused especially when there were male children in the same family (Campbell Para 8.). However, there were some who never had property but were still accused like Martha Carrier. Therefore, it cannot be an understatement to conclude that Salem witch trials we re spurred by economic, social and religious issues. Works Cited Boyer, Paul S. and Stephen Nissenbaum. Salem possessed: the social origins of witchcraft. Cambridge: Harvard University Press, 1974. Print. Campbell, Donna M. Salem Witch Trials as Fact and Symbol. Web. Linder, Douglas. The Witchcraft Trials in Salem: A Commentary. Web. Murphy, Kate. Salem Possessed: The Social Origins of Witchcraft. Web. Sutter, Tim. Salem Witchcraft: The Events and Causes of the Salem Witch Trials. 2000. Web. The Salem Witch Trials. 2010. Web. This research paper on Salem Witch Trials was written and submitted by user SteelSerpent to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

AP Chemistry Course and Exam Topics

AP Chemistry Course and Exam Topics This is an outline of the chemistry topics covered by the AP (Advanced Placement) Chemistry course and exam, as described by the College Board. The percentage given after the topic is the approximate percentage of multiple-choice questions on the AP Chemistry Exam about that topic. Structure of Matter (20%)States of Matter (20%)Reactions (35–40%)Descriptive Chemistry (10–15%)Laboratory (5–10%) I. Structure of Matter (20%) Atomic Theory and Atomic Structure Evidence for the atomic theoryAtomic masses; determination by chemical and physical meansAtomic number and mass number; isotopesElectron energy levels: atomic spectra, quantum numbers, atomic orbitalsPeriodic relationships including atomic radii, ionization energies, electron affinities, oxidation states Chemical Bonding Binding forcesa. Types: ionic, covalent, metallic, hydrogen bonding, van der Waals (including London dispersion forces)b. Relationships to states, structure, and properties of matterc. Polarity of bonds, electronegativitiesMolecular modelsa. Lewis structuresb. Valence bond: hybridization of orbitals, resonance, sigma and pi bondsc. VSEPRGeometry of molecules and ions, structural isomerism of simple organic molecules and coordination complexes; dipole moments of molecules; relation of properties to structure Nuclear Chemistry Nuclear equations, half-lives, and radioactivity; chemical applications. II. States of Matter (20%) Gases Laws of ideal gasesa. Equation of state for an ideal gasb. Partial pressuresKinetic-molecular theorya. Interpretation of ideal gas laws on the basis of this theoryb. Avogadros hypothesis and the mole conceptc. Dependence of kinetic energy of molecules on temperatured. Deviations from ideal gas laws Liquids and Solids Liquids and solids from the kinetic-molecular viewpointPhase diagrams of one-component systemsChanges of state, including critical points and triple pointsStructure of solids; lattice energies Solutions Types of solutions and factors affecting solubilityMethods of expressing concentration (The use of normalities is not tested.)Raoults law and colligative properties (nonvolatile solutes); osmosisNon-ideal behavior (qualitative aspects) III. Reactions (35–40%) Reaction Types Acid-base reactions; concepts of Arrhenius, Brà ¶nsted-Lowry, and Lewis; coordination complexes; amphoterismPrecipitation reactionsOxidation-reduction reactionsa. Oxidation numberb. The role of the electron in oxidation-reductionc. Electrochemistry: electrolytic and galvanic cells; Faradays laws; standard half-cell potentials; Nernst equation; prediction of the direction of redox reactions Stoichiometry Ionic and molecular species present in chemical systems: net ionic equationsBalancing of equations including those for redox reactionsMass and volume relations with emphasis on the mole concept, including empirical formulas and limiting reactants Equilibrium Concept of dynamic equilibrium, physical and chemical; Le Chateliers principle; equilibrium constantsQuantitative treatmenta. Equilibrium constants for gaseous reactions: Kp, Kcb. Equilibrium constants for reactions in solution(1) Constants for acids and bases; pK; pH(2) Solubility product constants and their application to precipitation and the dissolution of slightly soluble compounds(3) Common ion effect; buffers; hydrolysis Kinetics Concept of rate of reactionUse of experimental data and graphical analysis to determine reactant order, rate constants, and reaction rate lawsEffect of temperature change on ratesEnergy of activation; the role of catalystsThe relationship between the rate-determining step and a mechanism Thermodynamics State functionsFirst law: change in enthalpy; heat of formation; heat of reaction; Hesss law; heats of vaporization and fusion; calorimetrySecond law: entropy; free energy of formation; free energy of reaction; dependence of change in free energy on enthalpy and entropy changesRelationship of change in free energy to equilibrium constants and electrode potentials IV. Descriptive Chemistry (10–15%) A. Chemical reactivity and products of chemical reactions. B. Relationships in the periodic table: horizontal, vertical, and diagonal with examples from alkali metals, alkaline earth metals, halogens, and the first series of transition elements. C. Introduction to organic chemistry: hydrocarbons and functional groups (structure, nomenclature, chemical properties). Physical and chemical properties of simple organic compounds should also be included as exemplary material for the study of other areas such as bonding, equilibria involving weak acids, kinetics, colligative properties, and stoichiometric determinations of empirical and molecular formulas. V. Laboratory (5–10%) The AP Chemistry Exam includes some questions based on experiences and skills students acquire in the laboratory: making observations of chemical reactions and substances; recording data; calculating and interpreting results based on the quantitative data obtained, and communicating effectively the results of experimental work. AP Chemistry coursework and the AP Chemistry Exam also include working some specific types of chemistry problems. AP Chemistry Calculations When performing chemistry calculations, students will be expected to pay attention to significant figures, precision of measured values, and the use of logarithmic and exponential relationships. Students should be able to determine whether or not a calculation is reasonable. According to the College Board, the following types of chemical calculations may appear on the AP Chemistry Exam: Percentage compositionEmpirical and molecular formulas from experimental dataMolar masses from gas density, freezing-point, and boiling-point measurementsGas laws, including the ideal gas law, Daltons law, and Grahams lawStoichiometric relations using the concept of the mole; titration calculationsMole fractions; molar and molal solutionsFaradays law of electrolysisEquilibrium constants and their applications, including their use for simultaneous equilibriaStandard electrode potentials and their use; Nernst equationThermodynamic and thermochemical calculationsKinetics calculations

Public Communication Essay Example | Topics and Well Written Essays - 1500 words

Public Communication - Essay Example As a modern democratic society, the United States has seen enormous number of public communication campaigns. American presidential campaigns have their own distinct and influential position among them due to the sheer scope and range of such campaigns. Since American presidential campaigns are of long duration and watched by a large audience, they become the stage for the unfolding of most sophisticated communication strategies and tactics. Political rhetoric has profound influence in the making of the United States presidential election results. For a deep rhetorical analysis, a selected study in the context of American presidential elections would be an ideal choice. Michelle Obama, the American Lawyer and the wife of the 2008 Democratic nominee for the President of the United States of the America, Barack Obama. Michelle has been in a number of controversies since she sarted involving in the presidential campaigns as the prospective next first lady of the United States. In her famous August 2008 Democratic National Convention Speech gives a good portrayal of political rhetoric as a tool for disseminating a social construct, a built-up myth through a well crafted verbal image which is grounded on and legitimized by a prevalent, dominant ideology. In the speech, she presents a carefully constructed verbal image that sought to portray Barack Obama and her family as an embodiment of the American Dream, by forcefully putting forward the success story of her family. Theoretical Background Simply speaking, rhetoric is the art of persuasion. Rhetoric involves constructing ideas that could effectively symbolize what is advantageous to us. It implies that language is deployed in a particular way to achieve a determined response from a targeted group. Rhetoric is not only a real practice but also the theoretical study of discourse. It could be for leading them to a particular set of actions, to restrain them from something, to alter their beliefs or to inculcate new beliefs in them. Conventionally, rhetoric is considered as argumentation and persuasion. In the ancient world, it is important to note that rhetoric was major branch of academic learning along with grammar and logic. "In the Renaissance, rhetoric was regarded as a practical field of study for those interested in politics and law" (Edgar and Sedgwick, 2004, p.340). "Then in the 20 th century Kenneth Burke, Stephen Toulmin and Chaim Perelman with Lucie Olbrechts- Tyteca extended Aristotle's suggestion that: "Rhe toric is the counterpart of dialectic" (Mackery, 2005, p.2). There is a strong relationship between ones ability to influence the society and his/her ability to realize personal goals. Traditionally, Aristotle conceived rhetoric as an art of persuasion and its study as an effort to identify what is persuasive in a given situation. For Aristotle, messages become persuasive due to three proofs or appeals, namely Ethos, Pathos and Logos. The credibility of the speaker, referred as ethos, is an important factor in making a speech persuasive

Cyber Security and Information Security Assignment

Cyber Security and Information Security - Assignment Example For example, Phneah (2013) suggests that previously, risks from inside the company were previously more about financial shifts, but now corporate espionage is becoming a bigger risk. This may be because the benefits that come from understanding the organizational structure and what the company is working on may be extremely beneficial to some individuals, and there are those that are willing to pay more to understand how the company works. The article does note that the relative risk is changing, because Phneah (2013) suggests that insider risk may actually become more important from the dangers from outside the organization. Another interesting thing to consider is that there may be a risk from collaboration between insiders and outsiders, which could pose a significant risk to information security. The risk is noted to be changing because organized crime groups understand that they can cause a lot of damage (for financial game or types of terrorism) by using insiders to promote the attacks. The change may also be due to the fact that many corporations are aware of the risk from outside the company, and thus information security has been tightened up in the last decade making it very difficult for outsiders to attack without relevant passwords or passkeys. The collaboration therefore combines someone who already has access with someone who wants to commit serious attacks. Phneah, E. (2013, August). Insider threats evolving, still main risk | ZDNet. ZDNet. Retrieved August 30, 2013, from http://www.zdnet.com/insider-threats-evolving-still-main-risk-7000003491/ 2. Search your institution’s published documents, including its Web pages. Locate its mission statement, vision statement, and strategic goals. Identify any references to information security. Also look for any planning documents related to information security. From the website, UMUC has the mission statement to provide good-quality, affordable and accessible education as part of the state of Mary land. The vision statement suggests that it aims to be a part of the greater movement to allow more people to get a college degree regardless of their circumstances, although this is not stated explicitly on the website. The strategic goals of the institution are to achieve the mission and vision by providing a lot of online courses and having campuses in many locations. This increases accessibility. Additionally, there are several references to financial aid which can be given as a way of helping more people attend UMUC. There are not that many references to information security, but the website does have a secure sign-in area for students and faculty designed to keep important information secure and personal to the individual. Chapter 3 P.114 4. Using the format provided in the text, design an incident response plan for your home computer. Include actions to be taken if each of the following events occur: Virus attack Power failure Fire Burst water pipe ISP failure What other scen arios do you think are important to plan for? Type of Event Virus Attack Potential Damage Files could be corrupted, private and personal information could be taken and used in malicious and criminal ways Precautions Install anti-virus software and keep it updated regularly to prevent against potential attacks Actions to Take Immediately use anti-virus software to identify the type of virus and the damage it could do. Use the software to remove the virus if possible, if not try to

Prejudice Examples Prejudice Essay Example for Free

Prejudice Examples Prejudice Essay Prejudice means pre-judging, and is defined as having a bad opinion of a group without sufficient evidence, by thinking of that group in terms of unverified stereotypes. Prejudice is a preconceived judgment or opinion. Strictly speaking, prejudice can also be favoring a group without justifiable grounds or sufficient knowledge. But the most common definition of prejudice is an irrational attitude of hostility directed against an individual, group, or race. 2. Why are people prejudiced against others? Some factors are: ignorance, fear of someone different, low self-esteem, insecurity, a need to feel superior, or negative personal experiences with individuals from that group. Some people are prejudiced because they have a need to protect and maintain their self-image. Some people have the need to express their identity by excluding others. It makes them feel good to put others down through name calling, such as nigger, honky, kike, chink, faggot. Prejudice is learned behavior and is usually passed down to people from their family or is derived from their friends. 3. Most psychologists have long believed that fear is a prelude to hatred. 4. Some common types of prejudice: a) misogyny Hatred of, or hostility toward women (As an example of how pervasive male dominance has been in human history, the word for hatred of men (misandry) is still not a common word, in fact most dictionaries do not even include it. ) b) xenophobia fear or dislike of strangers or the unknown, often used to describe nationalistic political beliefs and movements c) homophobia fear of homosexuals, or people thought to be lesbian, gay, or bisexual. d) anti-semitism hatred of Jews. e) racism a form of discrimination based on race, especially the belief that one race is superior to another. Racism may be expressed individually and consciously, through explicit thoughts, feelings, or acts, or socially and unconsciously, through institutions that promote inequality between races. f) bigotry the intolerance and prejudice of a bigot, that is, a prejudiced person who is intolerant of any opinions differing from their own 5. Recent experiments were conducted at Dartmouth College with the help of brain-imaging equipment and some undergraduates. They found that racial prejudice makes you stupider. According to their findings, the more biased people are, the more their brain power is taxed by contact with someone of another race, as they struggle not to say or do anything offensive. The effect is so strong, that even a five minute conversation with a black person left some of the white subjects unable to perform well on a test of cognitive ability PREJUDICE (ITS FUNCTIONS) As an attitude, prejudice can function as a schema for organizing information about members of a group Information that is consistent with our prejudices (rather than inconsistent). Tends to receive more attention, is rehearsed more frequently, is more likely to be remembered Even though prejudice can be positive or negative, lets focus on the negative Prejudice involves negative feelings when they are in the presence of,or even think about, members of the group Prejudice often involves stereotypes, suggesting that all members of a group behave in certain ways and have certain characteristics Therefore, prejudice has both cognitive and affective components Affective component is the positive or negative attitude/feeling Cognitive component contains stereotypes. Origins of Prejudice Direct intergroup conflict Social learning Social categorization: Us vs. them Cognitive sources: stereotypes, illusory correlations, outgroup homogeneity Direct Intergroup Conflict This research is based on , or lead to, realistic conflict theory Idea is that real disparities or competition between groups leads to hostility (negative prejudice). Even perceived threats (relative deprivation) can lead to prejudice Think about strife existing between early Mormons and other groups. Can partly be explained in terms of realistic conflict theory, accounted for in terms of real deprivation or perceived deprivation. Some would argue that this theory applies to increasing prejudice (and discrimination) currently prevalent here in Utah Robbers Cave study (Sherif et al. , 1961) Rattlers and Eagles in separate cabins formed close attachments to others in own group (Week 1) Groups brought into competition with one another (Week 2) Groups developed strong prejudices Superordinate goals introduced (e. g. , fixing bus) (Week 3) Conflict reduced. Hovland Sears (1940) correlation between economic conditions and racial violence Most of 4761 lynchings in US between 1882 and 1930 occurred in the South, and most victims were African Americans Farm value of cotton and per-acre value of cotton each year was strongly correlated with the number of lynchings in each year Again, think about realistic conflict notion in light of current levels of prejudice (and discrimination in the U. S. ). As economic conditions worsen, prejudice and discrimination are on the rise. Social learning as source of prejudice. Children acquire negative attitudes toward various social groups through direct and vicarious learning experiences Parents, teachers, friends, the mass media all play roles in the development of prejudice Consider how minority groups or the two genders have been portrayed in the media Some even argue that we are born with a bias to perceive dark stimuli as more fearful than lighter stimuli (shown with babies and toddlers using neutral stimuli) Social categorization as source of Prejudice: Us vs. Them People tend to view us in favorable terms and them more negatively Ingroup-outgroup distinction affects attribution. We tend to attribute desirable behaviors of ingroup members to stable internal causes, but tend to attribute desirable behaviors of outgroup members to unstable or to external causes- sometimes called theultimate attribution error How does social categorization result in prejudice? Tajfel (1982) proposes that that individuals seek to enhance their self-esteem by identifying with social groups. This is successful to the extent that persons perceive their group(s) as somehow superior to other group(s) Basking in reflected glory (BIRGing) Chap. 3. Even if there is an inferior ingroup member, this leads to considerable derogation so as to preserve value of the group Cutting off reflected failure (CORFing) Chap. 3 Branscombes research in Chap. 5 This notion of social categorization bears on Tajfel and Turners Social Identity Theory, which predicts, among other things: higher ingroup favoritism when self-esteem threatened on a situational basis heightened levels of ingroup favoritism when the group is really small (a minority) heightened levels of ingroup favoritism when one feels a marginal member of group. PREJUDICE EXAMPLES Prejudice has been defined as an outlook towards a community or an individual, based solely upon a preconceived idea or preference and devoid of any objectivity and reasoning. The examples mentioned in this article will help the reader in understanding prejudice in a better way. Prejudice is described as a preconceived notion harbored against a particular group or a person based on the nationality, race, caste, color, sex, sexual preferences, creed or other personal preferences. The concept has been debated ferociously by psychologists and social researchers. Some have called it a personality trait or habit, while others have described it merely as an emotion. Studies and experiments which have been conducted in this regard, go on to prove that more often than not, prejudice comes about due to conformity to social norms. In this regard, the words antipathy and discrimination are closely linked with prejudice. Though prejudice may not always be negative, over the last century, prejudice and discrimination have been spoken of in the same breath. This has led to a negative connotation of prejudice. Examples of Prejudice # 1: If someone is walking in a secluded area in the night, and a group of senior citizens who are walking with canes in hand, come from the opposite side, the person will not feel threatened. However, if instead of senior citizens, three teenagers dressed in jeans and t-shirts with lots of metal chains around their neck are approaching from the other side, the person might feel threatened a bit, even without any kind of provocation from their end. # 2: It is a general perception that people with mental illnesses are prone to violence. This perception has developed from the stereotypes portrayed in movies or written about in books, wherein a mentally ill person becomes violent and goes on a rampage. Although, there are a few isolated cases of mentally ill people, who have a tendency towards violence, yet, if we look at the statistics, they show that mentally ill people are no more violence prone than the normal people. # 3: Human beings are categorized into a number of races, based on their geographical location, physical characteristics, culture, language and history. It is a social concept, not biological. For example, in America, there are Caucasians, African-Americans, Asians etc who differ from each other physically. However, being different no way makes a race superior or inferior to another. Yet, there are certain people who think, believe and act in ways that suggest that their race is superior to others. Racists as they are referred to, are prejudiced and if you look at history, they have even resorted to violence against the races they considered inferior. # 4: Gender discrimination, whether at the workplace or at home is another commonly observed prejudice that exists in todays society. An organization which hires more male candidates and rejects women (or vice versa), due to their gender, is said to be prejudiced. One more example is of an organization where women are hired equally, but not given top jobs. Such organizations are practicing gender discrimination too. # 5: Instances of prejudices based on religion are found all over the world. Although, most religions preach tolerance and acceptance of other religions, yet, fanatics are found everywhere. Usually, it is seen that people who believe more in following the rituals and religious practices, rather than taking religion as a means to reach God, are more likely to engage in discrimination and prejudice against people who follow a religious belief other than theirs. # 6: People belonging to one nation may sometimes discriminate against those that belong to some other country. This is especially true in case of a war or other conflicts between the two countries. In such circumstances, people belonging to the other country, with whom one is in conflict with, are considered outsiders and may even have to face hostility, especially if they happen to stay in the your country. Looking at the various prejudice examples, it can be concluded that we are prejudiced against people, when we assume that they have certain characteristics. These assumptions develop when we do not have direct contact with them or we fear them due to they being a minority and different from us. Some might also be passed on from one generation to another such as those against women. Since prejudices are so widespread, in order to combat them, understanding their nature is very important. By spreading the message of brotherhood, developing understanding in people, educating people, making them aware, and promoting inter-group dialog, small steps towards a more tolerant and egalitarian society can be taken. Read more at Buzzle: http://www. buzzle. com/articles/prejudice-examples. html Prejudice derives from Prejudge, which is to judge someone or something without out all the available facts. Some times this can be good and some times not so :- Example One. He was prejudiced to give her the job solely on her looks. Great you think she got the job! but what about her qualifications? Example Two The guy suffered from racial prejudice and so didnt let the man into his house to fix the boiler. The guy lost out just cause he didnt like the colour of his skin and is now sat in a cold house. Example Three The jury were prejudiced towards the defendant because they already knew he was guilty of other crimes, but were not pertaining to the case in hand. The mans past had nothing to do with what he was standing trail for but the jurors had already a predetermined what type of man he was. A: The word prejudice, meaning literally pre-judgment, is defined as having a preconceived opinion about something or someone. It has acquired its current popular definition, of bias against a particular group of people, during the civil rights movement of the mid-20th century. Under that latter definition, here are three examples of prejudice: * Asking to be seated (or re-seated) in a restaurant or theater, away from a group whose ethnic or religious heritage frightens or offends you; this could be anything from Italian businessmen (might be mobsters) to a Middle Eastern family (could be terrorists). * Seeking out a male auto mechanic, under the belief that a female mechanic would be less qualified; or hiring a female kindergarten teacher, thinking that a male teacher wouldnt be as compassionate. * Denying a gay couple the right to rent an apartment. But its important to keep in mind that 1) everyone has prejudices, and 2) not all prejudices are negative. For example, you may decide to see a new movie because you heard that one of your favorite actors is starring in it; this is an example of positive prejudice, or prejudice forsomething. Prejudice Each of us is unique with our own talents and skills and experiences to offer. There are many ways that people can be different from you: * moral or spiritual beliefs * cultural background * intellectual strengths and weaknesses (e. g. being better at languages or math) * social skills and preferences (e. g. being shy instead of outgoing) * tastes, interests and hobbies (e. g. liking sports or music) * physical features (e. g. sex, size, skin colour, body shape) * sexual and/or gender orientation or preferences. While we all benefit by being surrounded by people with different beliefs, skills and experiences, these differences can sometimes cause people to be targets of hatred and prejudice. To understand what prejudice is, its important to be able to define words like stereotypes and discrimination. Prejudice can have some serious effects, but there are many things you can do to recognize and reduce prejudice in your own life. If you have more questions about prejudice and discrimination, talk to a trusted adult (like a parent, relative or teacher) or call Kids Help Phone at 1-800-668-6868. Looking for something specific? Go straight there. * Definitions and examples * The effects of prejudice * What you can do about prejudice Definitions and examples Stereotypes are generalizations When we assume that people of shared physical, religious, cultural or other characteristics have certain behavioural attributes, this is called a stereotype. Some examples of stereotypes are: * Men are more adventurous than women * Women are more emotional than men * Aboriginal people are all alcoholics * Gay men are all effeminate Prejudice is a belief. Prejudice is often based on stereotypes. It divides people into inferior and superior groups based on what one person thinks about another person or group. Some examples of prejudice are: * Racism or Anti-Semitism believing that race, skin colour or culture makes certain people inferior (e. g. believing that whites are superior to people of colour or people who practice Judaism) * Classism believing that certain economic classes are superior (e. g. the rich are superior to the poor). * Sexism believing that sex and gender determine status (e.g. boys and men are superior to girls and women) * Lookism believing that appearance and looks determine status (e. g. unattractive people are inferior to attractive people) * Homophobia/Heterosexism believing that sexual or gender orientation makes one group inferior (e. g. heterosexual people are superior to homosexual people) * Ableism believing that physical and/or mental ability makes one group superior (e. g. that differently abled people are inferior to typically abled people). * Ageism believing that age determines status (e. g.adults are superior to young people and the elderly) Discrimination is an action When people act based on their prejudices, they are discriminating against others. Some examples of discrimination include * A rich-looking person getting served before a poorer-looking person at a restaurant * A woman getting turned down for a job promotion in favour of a man * A police officer keeping a closer watch on a black teenager than a white teenager hanging out in front of a store * An woman in her 30s getting treated better than a woman in her 70s by a store? Staff The effects of prejudice Prejudice and discrimination are harmful behaviours that limit the opportunities of certain groups of people by reducing or withholding access to people defined as inferior and by increasing or extending access to people defined as superior. Some of the opportunities that prejudice and discrimination limit include: * approval and popularity * rights and privileges * power * knowledge * employment * promotion. Prejudice and discrimination also leave people open to a variety of social risks including: * victimization (violence, abuse, theft and bullying) * suspicion (blame or assumed guilt for crimes and harmful actions) * rejection, alienation and isolation (which all can lead to low self-esteem, self-hatred and self-destruction) * exploitation and oppression One of the worst things about prejudices is that over time people may come to believe what they hear and may start to believe that they are superior/inferior. This can lead to: * emotional suffering * reduced self-esteem * sense of futility or lack of control * blaming victims * losing hope in the future * fear/mistrust of others * lack of respect for authority What you can do about prejudice There are many ways that you can help reduce prejudice and discrimination. Here are just a few suggestions: * refuse to laugh at racist or sexist jokes * refuse to be allowed to jump ahead in a line-up and point out that people who have been waiting longer have a right to be served first * refuse to see movies, read books, play video games or participate in actives that promote violence or discrimination against certain groups * confront your friends or peers who express prejudiced or discriminatory beliefs * support associations or organizations whose mission is to help address the roots or effects of prejudice * confront prejudice in schools by working with a diverse group of people * confront prejudice at work by refusing to work in an environment that supports discriminatory policies or practices. If you have more questions about prejudice or discrimination, talk to a trusted adult like a parent, relative, teacher or religious leader, or call Kids Help Phone at 1-800-668-6868 and talk to one of our professional counsellors. BEYOND PREJUDICE REDUCING YOUR PREJUDICIAL BEHAVIORReducing prejudices needs to be more than an organizational goal; it needs to be a personal goal for each of us. The following list contains things we can do as individuals to help reduce prejudices within ourselves and in those around us. 1. Acknowledge that you have learned prejudicial information about other people. Without this acknowledgment nothing can change. Only through an acknowledgment of the prejudicial learnings can the misinformation be openly discussed and dealt with in a way which is likely to bring about change. It is clear that if we can’t talk about it, we surely can’t change it. 2. Confront without guilt or blame the stereotypes that you have learned. Guilt for having learned information is not really appropriate. It would have been difficult or nearly impossible to avoid learning this information. You probably learned it before you were able to think about the information critically. To focus on either blame or guilt distracts one from the need for change. It also focuses ones attention from the present into the past and leaves one feeling helpless or powerless to make any changes. 3. Enter a supportive group or a supportive relationship for making the needed changes. We tend to change our interpersonal behaviors and beliefs most effectively in an interpersonal context. Another person or other people can help us to test new learnings, gain new information, hold us to our insights and our commitments. They can do all this while providing us with support as we try new ideas, behaviors and beliefs. 4. Make a commitment to change and make a commitment to a process of change. The commitment made to others is a stronger commitment than the one made alone or to oneself. The commitment should be to working on a change process. Simply making a commitment to change is not as likely to result in the modification of behavior as a commitment to change that includes a commitment to a process. It is most effective to make an agreement to meet regularly with someone to discuss how you are both changing. Mutual commitments are both powerful and healthy. In this way, people approach the process as equals and are more likely to adhere to the process of changing. Keeping these commitments in a log, along with notes on the actions that one has taken, is a helpful way of sharing and supporting each other in a process of mutual prejudice reduction. 5. Become aware of your own self-talk about other groups of people. Becoming aware of ones own self-talk is critical in the process of changing the early stereotyped beliefs that one has learned. Talk about where those messages came from and the messages limiting effect with a person who will be accepting and non-judgmental. Knowing what those messages are is critical to changing them and replacing them with positive messages. 6. Challenge the irrationality of the prejudicial thoughts or self-talk statements. Get information to disprove each prejudicial thought. Most general statements about a population of people are untrue. One only needs to look more closely to see that almost any statement about them will fall apart under examination. Take the time to examine and challenge the thoughts that limit or devalue other people. 7. Increase your exposure to or contact with those who belong to the group(s) toward which you have learned some prejudicial stereotypes. Misconceptions remain effective only when you avoid contact with those about whom you have misconceptions. It is always helpful to increase your exposure to people that belong to the group about which you have stereotyped thoughts. When you are doing this, besure that you are not making contact in a way which will only affirm your stereotypedbeliefs. In finding people who are representative of this group, you might ask yourself, Is this the method I would want someone to use who wanted to learn about people of my nationality, race, age, religious belief, or culture? As you enter this process, keep in mind the tremendous diversity within any group. 8. Thought-stopping is a valuable process for changing ones self-talk about others. It is often helpful to have a pleasant image to focus upon to use as an abrupt interruption to your thoughts whenever you discover that you have started to think stereotypical thoughts about a member of another group. If you plan what image to focus upon and shift to that image very suddenly each time you think the stereotyped thought, it weakens the stereotyped thought. Your replacement image might be of something strongly positive about this group of people or about the absolute absurdity of the stereotype you learned. In building these images, it might be helpful to try making generalized statements about all the people who might be seen as like you in some aspect. Experience the difficulty in this process. 9. Make use of the Premack Principle, a small rule that has power for change. Making something one does often or something one likes to do contingent upon doing ones positive practice is one of the most effective ways of ensuring it gets done. For example, one might agree to meet with or report to ones partner each week before taking out the trash or filling the car with gas or some other task. Tying the two tasks together in an agreement is an effective way of making and keeping a commitment. One might also use this principle in changing ones self talk. To do this, one might agree to say an affirming statement about a group of people every time he or she sees a member of that group. 10. Learn how other groups see your own identity group. Learn from those in other groups how your own group is seen. This may take time because one needs to develop a trusting relationship. When their stereotypes about your own group are shared, don’t defend or deny them; instead, hear them as being as likely and as valid as your own stereotypes about other groups. Let yourself understand and accept how this view might be shared and believed by those who don’t have your experience. 11. Feeling good about ourselves is important in being able to accept people who are different from us. We need to develop a strong sense of security. People need to feel secure enough to be self-critical and to accept and learn from critical feedback by others. Those who are unable to accept critical feedback often project blame onto those who are different from themselves. 12. Accepting indecision is an important learning style. We need to develop an acceptance within ourselves for indecision. To be undecided is not only acceptable, but often desirable over having fast answers before all the needed information is available. To be in a position of not knowing and not reaching a conclusion is a valid position. This often requires a sense of self-acceptance and personal security. The need to have a correct answer quickly and not accepting the uncertainty of not knowing is strongly associated with being prejudiced. 13. Developing empathy skills is an effective way of increasing our acceptance of others. The ability to empathize with others is a teachable skill and is highly related to tolerance. There is no other skill that has been so clearly shown as being related to acceptance of others. The work of Gerard Egan, George Gazda, Norman Kagan and others is important here. Some of these peoples books are very usable. 14. Develop listening skills so that we can really hear other people. We need to develop listening skills and an appreciation for listening to other people. 15. Develop an appreciation for the complexities of the universe. Knowing that one truth does not preclude another is an important concept. We need to develop and nurture our own appreciation for the complexities of theuniverse. Our ability to accept contradictory truths is related to our tolerance for others. It is important to accept that there are truths that, I won’t understand. It is also important to recognize that what may appear to be conflicting and contradictory at first glance are not always so. One example of this is, I am like all other humans, while at the same time, I am like no other human. 16. Developing our own ability to experience caring about other people Is not only important for them, but allows us to be touch with our own connectedness and adds meaning to our lives. We need to show caring, even for those people who are unable to return the caring at this time. Because our lives are interconnected, the world is simply too small for us to not care anymore. 17. Learning about other groups is an important way to develop understanding. We need to learn about those groups we might feel prejudice toward. It is helpful to read about these groups in books the members of the groups have written, and its also helpful to go out of our way to visit with members of these groups. 18. Valuing diversity in human appearance and in nature is important. Diversity is the reality of nature and the strength of a species. We need to think and behave in ways which value and learn from diversity. This is not only in the area of racial diversity, but also in diverse ways of thinking, problem-solving and the many other ways in which people differ that affect human interactions. We cannot expect ourselves or others to value one type of diversity and reject others. 19. Seeking self-understanding increases the ability to accept oneself and others. We need to personally value and seek self-understanding. Those who are self-aware and self-critical are less likely to blame others. They know their own shortcomings and capabilities and have the self-esteem to accept responsibility for their behaviors. 20. Responding to prejudicial jokes is critical if we are to stand for something and identify ourselves. Initially, we need to respond to prejudicial jokes in a way that clearly communicates two things: 1) That we do not believe the person intended to harm others. 2) That we personally find meaning in the joke that is harmful. It is nearly impossible to make general statements about prejudicial jokes, but it is helpful to speak up and it is helpful not to read intent into a situation where it may not exist. A response is needed when the joke is at the expense of any group. It is this type of humor which is harmful. Initially it is most effective to use a minimal non-response. That means that we make it clear that we do not appreciate the humor or find it funny, but we do not alienate the person or lose our position for future influence by overreacting. If the other person’s prejudicial joke telling continues, it is appropriate to continue protesting the jokes and making the protests stronger. I know one person who starts by simply saying he does not find the joke humorous. 21. Responding to negative terms about groups of people helps us to know what we stand for and helps others to know us as well. We need to respond to static terms or names for other groups of people in ways which show that we feel that the use of these terms is inappropriate. (This should be the response when the term is at the expense of any group. Its the process which is harmful. ) It is most effective to use a minimal non-response. We are of little value in helping another person to reduce their prejudice if we reject or define them as a worthless bigot. 22. Research your investments so that you are only investing in firms with strong policies of affirmative action and respect for human rights. Many of us may have our savings in tax shelters which may not be socially responsible. I discovered that while one state university had mission statements about both education and health, it invested much of the employees retirement funds in the tobacco industry. I suggest that you check your investments in The Better World Investment Guide| What Is Prejudice? Prejudice is a baseless and usually negative attitude toward members of a group. Common features of prejudice include negative feelings, stereotyped beliefs, and a tendency to discriminate against members of the group. While specific definitions of prejudice given by social scientists often differ, most agree that it involves prejudgments (usually negative) about members of a group. Types of PrejudicePrejudice can be based upon a number of factors including sex, race, age, sexual orientations, nationality, socioeconomic status and religion. Some of the most well-known types of prejudice include: * Racism * Sexism * Classicism * Homophobia * Nationalism * Religious prejudice * AgismPrejudice and StereotypingWhen prejudice occurs, stereotyping and discrimination may also result. In many cases, prejudices are based upon stereotypes. A stereotype is a simplified assumption about a group based on prior assumptions. Stereotypes can be both positive (women are warm and nurturing) or negative (teenagers are lazy). Stereotypes can lead to faulty beliefs, but they can also result in both prejudice and discrimination. According to psychologist Gordon Allport, prejudice and stereo types emerge in part as a result of normal human thinking. In order to make sense of the world around us, it is important to sort informati.