Public Communication Essay Example | Topics and Well Written Essays - 1500 words

Public Communication - Essay Example As a modern democratic society, the United States has seen enormous number of public communication campaigns. American presidential campaigns have their own distinct and influential position among them due to the sheer scope and range of such campaigns. Since American presidential campaigns are of long duration and watched by a large audience, they become the stage for the unfolding of most sophisticated communication strategies and tactics. Political rhetoric has profound influence in the making of the United States presidential election results. For a deep rhetorical analysis, a selected study in the context of American presidential elections would be an ideal choice. Michelle Obama, the American Lawyer and the wife of the 2008 Democratic nominee for the President of the United States of the America, Barack Obama. Michelle has been in a number of controversies since she sarted involving in the presidential campaigns as the prospective next first lady of the United States. In her famous August 2008 Democratic National Convention Speech gives a good portrayal of political rhetoric as a tool for disseminating a social construct, a built-up myth through a well crafted verbal image which is grounded on and legitimized by a prevalent, dominant ideology. In the speech, she presents a carefully constructed verbal image that sought to portray Barack Obama and her family as an embodiment of the American Dream, by forcefully putting forward the success story of her family. Theoretical Background Simply speaking, rhetoric is the art of persuasion. Rhetoric involves constructing ideas that could effectively symbolize what is advantageous to us. It implies that language is deployed in a particular way to achieve a determined response from a targeted group. Rhetoric is not only a real practice but also the theoretical study of discourse. It could be for leading them to a particular set of actions, to restrain them from something, to alter their beliefs or to inculcate new beliefs in them. Conventionally, rhetoric is considered as argumentation and persuasion. In the ancient world, it is important to note that rhetoric was major branch of academic learning along with grammar and logic. "In the Renaissance, rhetoric was regarded as a practical field of study for those interested in politics and law" (Edgar and Sedgwick, 2004, p.340). "Then in the 20 th century Kenneth Burke, Stephen Toulmin and Chaim Perelman with Lucie Olbrechts- Tyteca extended Aristotle's suggestion that: "Rhe toric is the counterpart of dialectic" (Mackery, 2005, p.2). There is a strong relationship between ones ability to influence the society and his/her ability to realize personal goals. Traditionally, Aristotle conceived rhetoric as an art of persuasion and its study as an effort to identify what is persuasive in a given situation. For Aristotle, messages become persuasive due to three proofs or appeals, namely Ethos, Pathos and Logos. The credibility of the speaker, referred as ethos, is an important factor in making a speech persuasive

Cyber Security and Information Security Assignment

Cyber Security and Information Security - Assignment Example For example, Phneah (2013) suggests that previously, risks from inside the company were previously more about financial shifts, but now corporate espionage is becoming a bigger risk. This may be because the benefits that come from understanding the organizational structure and what the company is working on may be extremely beneficial to some individuals, and there are those that are willing to pay more to understand how the company works. The article does note that the relative risk is changing, because Phneah (2013) suggests that insider risk may actually become more important from the dangers from outside the organization. Another interesting thing to consider is that there may be a risk from collaboration between insiders and outsiders, which could pose a significant risk to information security. The risk is noted to be changing because organized crime groups understand that they can cause a lot of damage (for financial game or types of terrorism) by using insiders to promote the attacks. The change may also be due to the fact that many corporations are aware of the risk from outside the company, and thus information security has been tightened up in the last decade making it very difficult for outsiders to attack without relevant passwords or passkeys. The collaboration therefore combines someone who already has access with someone who wants to commit serious attacks. Phneah, E. (2013, August). Insider threats evolving, still main risk | ZDNet. ZDNet. Retrieved August 30, 2013, from http://www.zdnet.com/insider-threats-evolving-still-main-risk-7000003491/ 2. Search your institution’s published documents, including its Web pages. Locate its mission statement, vision statement, and strategic goals. Identify any references to information security. Also look for any planning documents related to information security. From the website, UMUC has the mission statement to provide good-quality, affordable and accessible education as part of the state of Mary land. The vision statement suggests that it aims to be a part of the greater movement to allow more people to get a college degree regardless of their circumstances, although this is not stated explicitly on the website. The strategic goals of the institution are to achieve the mission and vision by providing a lot of online courses and having campuses in many locations. This increases accessibility. Additionally, there are several references to financial aid which can be given as a way of helping more people attend UMUC. There are not that many references to information security, but the website does have a secure sign-in area for students and faculty designed to keep important information secure and personal to the individual. Chapter 3 P.114 4. Using the format provided in the text, design an incident response plan for your home computer. Include actions to be taken if each of the following events occur: Virus attack Power failure Fire Burst water pipe ISP failure What other scen arios do you think are important to plan for? Type of Event Virus Attack Potential Damage Files could be corrupted, private and personal information could be taken and used in malicious and criminal ways Precautions Install anti-virus software and keep it updated regularly to prevent against potential attacks Actions to Take Immediately use anti-virus software to identify the type of virus and the damage it could do. Use the software to remove the virus if possible, if not try to